What is the history of the brand PIRMA?
PIRMA Brazil started production in Mexico in 1990 with one idea in mind: “to be the best”. With over 100 retail stores in Mexico and exporting their world class products to Canada, USA and Costa Rico, makes PIRMA products a sought after soccer and rugby boot for any professional sportsman.
There are 50 soccer playing countries and 34 rugby playing countries in Africa. The potential for PIRMA is huge.What is the international logo of PIRMA?
“THE BRAND OF CHAMPIONS”
Could you identify one distinguishing factor of PIRMA Brazil?
Yes, their ability for product innovation. It is this major factor that we are sharing with the African continent. A South African ostrich leather sport shoe. In addition to this, they have a quick response time and are setting the global standard for the next generation soccer and rugby boot.
What is so unique about the PIRMA products?
The flagship product is made of South African ostrich leather. It is the first time in the history of the game that an ostrich leather soccer and rugby boot is being launched. And what is more exciting about this, is that it will be ahead of the 2010 World Cup which will take place in South Africa. This will be the boot for this Nation from this Nation. We are so proud that the material for this international acclaimed soccer and rugby boot comes from South Africa.
Tell us more about the PIRMA ostrich leather soccer boot?
These flagship products will consist of three bold, yet dynamic colours. These are 1) Green with yellow (gold) ostrich; 2) Yellow with green ostrich and 3) red with yellow ostrich. The boots will be available with studs or the modern blade technology soles.
How would you describe the product mix of the PIRMA Africa?
As far as our knowledge is concerned, it is the first time in the history of the game, that the spectator can buy a look-a-like sneaker (flat sole comfort shoe) as the soccer boot of his hero playing the game on the field. We believe that it will create a new excitement in the sport shoe industry in South Africa.
Our product mix will consist of: 1) the flagship ostrich leather soccer / rugby boot, followed by various high quality synthetic styles and 2) the total sneaker range for the South African Soccer and Rugby public.
How did PIRMA Africa get involved with this innovative soccer and rugby boot concept?
The three South African Directors of PIRMA Africa (Pty) Ltd are working in the ostrich industry and combined have a total of more that 30 years experience in ostrich leather and leather related products. We have been working very closely with our Mexican counterparts and know their superior product quality. PIRMA is a well known brand amongst the South American countries such as Brazil, Mexico, Chilli, Argentine, Peru etc. and we will see the PIRMA brand in South Africa when these countries play in the 2010 World Cup.What are your future plans for PIRMA Africa?
The short term plans are to become the sport shoe of choice amongst the South African professional sportsmen. We will focus much of our time to introduce the brand into South Africa and the rest of Africa.
