Tuesday, February 28, 2006

Is my color my color?

Heard a story of a company that spent a season developing a range of colors for Europe market at a tannery in SA. The tannery secretly developed there own range of similar colors to sell into Europe.

Recomendation: From season to season colors change and can give you edge in the fashion industry. Beware when developing colors, the tanneries can take advantage. Use recognised tanneries or agents to develop colors in order to protect your market edge.

Tuesday, February 21, 2006

"Where there is smoke there is fire.
Where there is ostrich feathers there is ostrich meat."
Ostrich Cowboy, 2006.

If you are looking for ostrich meat, I always say see where other products are advertised. It is a good chance that the buyer of ostrich feathers knows where to get ostrich meat, after all they come from the same bird.

Sunday, February 19, 2006

Ostrich feather crash, can we learn form it?

The main contributors for the ostrich feather crash was a change in market, South Africa supports Allies in World War I and the hardships experienced by the farmers during the 1910-1915 period.

100 years later and todays factors that influence are: South Africa does not hold monolpoly in the ostrich industry. The ostrich industry has spread to Canada, Turkey, Israel, Australia, Mexico, Spain, China. Bird flu spread has limited distribution of ostrich products, manufacturing has moved to China and harming the American market. Without governmnt subsidy farmers are finding it difficult to compete internationally.

Monday, February 13, 2006