Tuesday, February 28, 2006

Is my color my color?

Heard a story of a company that spent a season developing a range of colors for Europe market at a tannery in SA. The tannery secretly developed there own range of similar colors to sell into Europe.

Recomendation: From season to season colors change and can give you edge in the fashion industry. Beware when developing colors, the tanneries can take advantage. Use recognised tanneries or agents to develop colors in order to protect your market edge.

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